QUICK ABOUT

Two Bitch Spirits, Ltd. is a family-owned and operated liquor company founded by Joe and Lauren Luby. Its flagship brand, Two Bitch™ Bourbon, was inspired by the couple’s rescue Doberman sisters, Miss Scarlett and Sage. The Bitches Are Real!

The sassy name may earn the first look, but the exceptional bourbon earns the second pour. With its playful personality, seriously good bourbon whiskey and fiercely devoted fans, Two Bitch™ Bourbon is growing quickly across the country.


At Two Bitch Spirits, Ltd., we believe dog lovers and everyday heroes have hearts of gold and spirits that shine. Every purchase across the Two Bitch™ family of products feeds our Heart of Gold™ Initiative—supporting dog rescues and canine care programs across the country. Because enjoying something exceptional feels even better when it helps do some good.

Brand Assets

Responsible Marketing & Advertising Standards

Two Bitch Spirits, Ltd. requires all personnel and partners we work with who market or advertise our brand to understand our responsible marketing and advertising standards. All marketing communications must be legal, truthful and adhere to our principles.

  • Include: Must be 21 and over. Please enjoy responsibly.
  • We do not advertise to persons under legal purchase age or 21 years of age in the USA.
  • Our marketing will never encourage excessive consumption and will never be associated with violent activities or illegal drug culture.
  • Our marketing must never depict or imply a dog drinking, tasting, or consuming bourbon or any alcohol; the sole exception is a dog playing with the clearly identifiable Boujee Buddy Dog Toy.
  • Marketing must clearly state that our alcohol products are strictly for humans 21 and over.
  • All dogs featured in our marketing must be treated with care and respect, with their safety and comfort always placed first—and rewarded with plenty of praise, love, breaks and extra treats.